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iPhone 12 and iPhone 12 mini

Blast past fast.

iPhone 12 Pro and iPhone 12 Pro Max

It’s a leap year.

Which iPhone is right for you?

Compare all iPhone models

NewiPhone 12 Pro

The ultimate iPhone.

Buy

6.1″ or 6.7″

all-screen OLED display3

5G cellular4

A14 Bionic chip

Fastest chip in a smartphone

Pro camera system

Ultra Wide, Wide, Telephoto

LiDAR Scanner

For Night mode portraits
and next‑level AR

Compatible with MagSafe accessories

Learn more

NewiPhone 12

A total powerhouse.

Buy

5.4″ or 6.1″

all-screen OLED display3

5G cellular4

A14 Bionic chip

Fastest chip in a smartphone

Advanced dual‑camera system

Ultra Wide, Wide

LiDAR Scanner not-available

Compatible with MagSafe accessories

Learn more

iPhone SE

Lots to love.
Less to spend.

Buy

4.7″

LCD display

4G LTE cellular4

A13 Bionic chip

Single-camera system

Wide

LiDAR Scanner not-available

MagSafe not-available

Learn more

iPhone 11

As amazing as ever.

Buy

6.1″

all-screen LCD display3

4G LTE cellular4

A13 Bionic chip

Dual-camera system

Ultra Wide, Wide

LiDAR Scanner not-available

MagSafe not-available

Learn more

Ways to Buy iPhone

The latest carrier deals. Directly from Apple.

Save up to $700 on the newest
iPhone after trade‑in.5

AT&T

Save up to $700

T-Mobile/Sprint, now part of T-Mobile

Save up to $330

Verizon

Save up to $700

Find your offer

Our Specialists can help you shop — online or in store. Chat with an iPhone Specialist

Get 3% Daily Cash
back with Apple Card.

And pay for your new iPhone over 24 months, interest‑free when you choose to check out with Apple Card Monthly Installments.

Learn more

Trade in your smartphone for credit.

With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone.6 It’s good for you and the planet.

Learn more

The easiest way to upgrade to the latest iPhone.

Join the iPhone Upgrade Program to get the latest iPhone every year, low monthly payments, and AppleCare+.7

Learn more

Why Apple is the best place to buy iPhone.

You can choose a payment option that works for you, pay less with a trade‑in, connect your new iPhone to your carrier, and get set up quickly.
You can also chat with a Specialist anytime.

Learn more

iOS 15

In touch. In the moment.

See the previewof what’s new in iOS 15

Featured accessories

MagSafe

Snap on a magnetic case, wallet, or both. And get faster wireless charging.

AirTag

Attach one to your keys. Slip another in your backpack. Then easily keep track of them in the Find My app.

AirPods

Discover new engraving options for AirPods. Mix emoji, text, and numbers.

Shop all iPhone accessories

Fast, no‑contact delivery

Choose two‑hour courier
or free delivery.

Learn more

Pay monthly at 0% APR

You can pay over time with Apple Card Monthly Installments or with your carrier.*

Learn more

Online Personal Session

From basics to pro tips, get more out of your new iPhone.

Learn more

What makes an iPhone an iPhone?

Switch to iPhone

So many reasons. So incredibly easy.

Learn more

Privacy

What you share should be up to you.

Learn more

Get more out of your iPhone.

Apple One

Bundle up to six Apple services. And enjoy more for less.

Apple TV Plus

Get 3 months of Apple TV+ free
when you buy an iPhone.9

Try it free

 Learn moreabout Apple TV Plus

Apple Music

Over 75 million songs. 3 months on us.

Try it free10

 Learn more

Apple News Plus

Hundreds of magazines and
leading newspapers. One subscription.

Try it free11

 Learn more

Apple Arcade

Get 3 months of Apple Arcade free when you buy an iPhone.

Fitness+

Fitness for all, powered by Apple Watch.

Try it free10

 Learn more

Apple Gift Card

For everything and everyone.

Learn moreabout Apple Gift Card Buy

Introducing
the Apple
Research app.

The future of health research is you.

Learn more

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  • * Apple Card Monthly Installments (ACMI) is a payment option available to select at checkout for certain Apple products purchased at Apple Store locations, apple.com, the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See https://support.apple.com/kb/HT211204 for more information about eligible products. Variable APRs for Apple Card other than ACMI range from 10.99% to 21.99% based on creditworthiness. Rates as of April 1, 2020. If you choose the pay-in-full or one-time-payment option for an ACMI eligible purchase instead of choosing ACMI as the payment option at checkout, that purchase will be subject to the variable APR assigned to your Apple Card. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement for more information. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government, and Veterans and Military Purchase Programs. iPhone activation required on iPhone purchases made at an Apple Store with one of these national carriers: AT&T, Sprint, Verizon, or T-Mobile.
  • ** Price includes a $30 AT&T, T-Mobile, Sprint, or Verizon discount. Requires activation with carrier.
  1. Price includes a $30 AT&T, T-Mobile, Sprint, or Verizon discount. Requires activation with carrier. Monthly pricing: Available to qualified customers and requires 0% APR, 24-month installment loan with Citizens One or Apple Card Monthly Installments and iPhone activation with AT&T, Sprint, T-Mobile, or Verizon for purchases in an Apple Store. Taxes and shipping not included. Additional Apple Card Monthly Installments and iPhone Payments terms apply.
  2. Monthly pricing: Available to qualified customers and requires 0% APR, 24-month installment loan with Citizens One or Apple Card Monthly Installments and iPhone activation with AT&T, Sprint, T-Mobile, or Verizon for purchases in an Apple Store. Taxes and shipping not included. Additional Apple Card Monthly Installments and iPhone Payments terms apply.
  3. The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 5.42 inches (iPhone 12 mini), 6.06 inches (iPhone 12 Pro, iPhone 12, iPhone 11), or 6.68 inches (iPhone 12 Pro Max) diagonally. Actual viewable area is less.
  4. Data plan required. 5G and LTE are available in select markets and through select carriers. Speeds vary by site conditions and carrier. For details on 5G and LTE support, contact your carrier and see apple.com/iphone/cellular.

  5. AT&T Special Trade‑in Offer: Savings reflect application of AT&T trade‑in credit up to $700 applied over 30 months after trade‑in of eligible smartphone with min. $95 trade‑in value. Requires upgrade of an existing line (or activation of a new line in stores) and purchase of a new iPhone 12 mini, iPhone 12, iPhone 12 Pro, or iPhone 12 Pro Max on qualifying 30 month 0% APR installment plan, subject to carrier credit qualification. If buying on the AT&T Installment Plan with Next Up, customer is responsible and will not receive any credits for an additional $5/mo. for the Next Up upgrade feature. $0 down for well‑qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible unlimited plan (visit att.com/plans/wireless for details). If you cancel wireless, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $30. Must trade in eligible smartphone in good condition at a participating AT&T location within 30 days from activation of new phone. Trade‑in device may not be on existing installment plan. See att.com/tradein for terms and to check if your device is eligible. Bill credits are applied as a monthly credit over the 30‑month installment plan. Credits start w/in 3 bills. Will receive catch‑up credits once credits start. Wireless line must be on an installment agreement, active & in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limits: One trade‑in per qual. purchase and one credit per line. May not be combinable w/other offers, discounts, or credits. Purchase, financing, other limits & restrictions apply.

    T‑Mobile Special Trade‑in Offer: Savings comprised of (i) Apple instant trade‑in credit at checkout and (ii) T‑Mobile trade‑in credit in the form of a rebate with virtual prepaid card when you trade in a qualifying device. Limited‑time offer; subject to change. Requires activation on any T‑Mobile data plan and submission of a promo code at promotions.t‑mobile.com. $100 rebate via virtual prepaid Mastercard® Card, which you can use online or in‑store via accepted mobile payment apps;no cash access & expires in 6 months from issuance. Card is issued by Sunrise Banks N.A., Member FDIC, pursuant to a license from Mastercard International Incorporated. Mastercard is a registered trademark of Mastercard International Incorporated. Use of this card constitutes acceptance of the terms and conditions stated in the Cardholder Agreement. Lines must be active and in good standing when card is issued. Allow up to 2 weeks after fulfillment of offer requirements. Max 4 per account offer/discounted devices/account. May not be combined with some offers or discounts (e.g., Carrier Freedom). Sales tax may be assessed on full value of new iPhone. Requires trade‑in of an iPhone 8 or newer in good condition. Must be at least 18 to trade in. Apple or its trade‑in partners reserve the right to refuse or limit any trade‑in transaction for any reason. In‑store trade‑in requires presentation of a valid, government‑issued photo ID (local law may require saving this information). In‑store promotion availability subject to local law; speak to a Specialist to learn more. Additional terms from Apple, T‑Mobile, and Apple’s trade‑in partners may apply.

    Sprint Special Trade‑in Offer: Savings comprised of (i) Apple instant trade‑in credit at checkout and (ii) Sprint trade‑in credit in the form of a rebate with virtual prepaid card when you trade in a qualifying device. Limited‑time offer; subject to change. Requires activation on any Sprint data plan and submission of a promo code at promotions.t‑mobile.com. $100 rebate via virtual prepaid Mastercard® Card. Prepaid Card/Virtual Account is issued by MetaBank®, Member FDIC, pursuant to license by Mastercard International Incorporated. Mastercard is a registered trademark and the circles design is a trademark of Mastercard International Incorporated. No cash access or recurring payments. Card can be used where Debit Mastercard is accepted. Virtual Account can be used online where Debit Mastercard is accepted. Unused funds will forfeit after the valid thru date. Terms and conditions apply. Lines must be active and in good standing when card is issued. Allow up to 2 weeks after fulfillment of offer requirements. Max 4 per account offer/discounted devices/account. May not be combined with some offers or discounts. Sales tax may be assessed on full value of new iPhone. Requires trade‑in of an iPhone 8 or newer in good condition. Must be at least 18 to trade in. Apple or its trade‑in partners reserve the right to refuse or limit any trade‑in transaction for any reason. In‑store trade‑in requires presentation of a valid, government‑issued photo ID (local law may require saving this information). In‑store promotion availability subject to local law; speak to a Specialist to learn more. Additional terms from Apple, Sprint, and Apple’s trade‑in partners may apply.

    Verizon Special Trade‑in Offer: Savings comprised of (i) Apple instant trade‑in credit at checkout and (ii) Verizon monthly bill credits applied over 24 months. Customer must remain in the Verizon Device Payment Program for 24 months to receive the full benefit of the Verizon bill credits. Bill credits may take 1‑2 bill cycles to appear. If it takes two cycles for bill credits to appear, you’ll see the credit for the first cycle on your second bill in addition to that month’s credit. Requires purchase and activation of a new iPhone 12 mini, iPhone 12, iPhone 12 Pro, or iPhone 12 Pro Max with the Verizon Device Payment Program at 0% APR for 24 months, subject to carrier credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible Unlimited service plan. Requires trade‑in of eligible device in good condition. Must be at least 18 to trade in. Apple or its trade‑in partners reserve the right to refuse or limit any trade‑in transaction for any reason. In‑store trade‑in requires presentation of a valid, government‑issued photo ID (local law may require saving this information). In‑store promotion availability subject to local law; speak to a Specialist to learn more. Additional terms from Apple, Verizon, and Apple’s trade‑in partners may apply.

  6. Trade-in values may vary, and are based on the condition and model of your trade‑in device. Additional trade‑in values require purchase of a new iPhone, subject to availability and limits. Must be at least 18. Offer may not be available in all stores and not all devices are eligible for credit. Apple or its trade-in partners reserve the right to refuse or limit any Trade In transaction for any reason. In‑store trade‑in requires presentation of a valid, government‑issued photo ID (local law may require saving this information). Sales tax may be assessed on full value of new iPhone. Value of your current device may be applied toward purchase of a new Apple device. Additional terms from Apple or Apple’s trade‑in partners may apply. See apple.com/shop/trade-in for more information.
  7. Program available for iPhone 12 and iPhone 12 Pro. Available to qualified customers with a credit check and eligible U.S. credit or debit card. Requires a 24-month installment loan with a 0% APR from Citizens Bank, N.A. (subject to any interest, fees, or other costs payable to the card issuer), purchase of AppleCare+ for iPhone, and iPhone activation with one of these national carriers: AT&T, Sprint, Verizon, or T-Mobile. Sales tax and any applicable fees due at time of purchase. Full terms apply.
  8. The Apple One free trial includes only services that you are not currently using through a free trial or a subscription. Plan automatically renews after trial until cancelled. Restrictions and other terms apply.
  9. $4.99/month after free trial. One subscription per Family Sharing group. Offer good for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.
  10. $9.99/month after free trial. No commitment. Plan automatically renews after trial until cancelled.
  11. New subscribers only. $9.99/month after free trial. No commitment. Plan automatically renews after trial until cancelled.
  12. $4.99/month after free trial. One subscription per Family Sharing group. Offer good for 3 months after eligible device activation. Plan automatically renews until canceled. Restrictions and other terms apply.
  • To access and use all the features of Apple Card, you must add Apple Card to Wallet on an iPhone or iPad with iOS or iPadOS 13.2 or later. Update to the latest version of iOS or iPadOS by going to Settings > General > Software Update. Tap Download and Install.
  • Available for qualifying applicants in the United States.
  • Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch.
More ways to shop: Find an Apple Store or other retailer near you. Or call 1-800-MY-APPLE.
United States
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